Wow. You may remember me telling you about the ridiculous Mega sandwiches that McDonald’s Japan served up for a limited time. I also blogged about it, and still have regular hits from Google Image Search for that post. Anyway, apparently McDonald’s wasn’t satisfied with it’s last raid on Japanese hearts, and is now preparing another wave of attack. But they’re not just coming with their same old mega artery clogger strategies; they’ve got some new firepower this time around.
Behold, the next wave in McDonald’s Japan’s tactics to sink this island nation:
Yeah that’s right. 3 sandwiches all coming out for a limited time soon. The press release page is here all in Japanese. The official Mega Mac site is supposed to be updated tomorrow. Let me summarize the press release a bit for you. First, this purple text is a semi-translated version of the headlines at the top.
– Morning, day, and night – Mega Happiness all day –
Limited time only, from 4/4/08 (Fri) to 5/8 (Thu)
Morning (Mega Muffin), Day (Mega Mac), Night (Mega Teriyaki)
The Dream Team of 3 Megas!
~ A new Mega in the morning, and the Mega Mac finally joins the regular menu ~
Mega Happiness (メガな幸せ)?! Are we joining a cult? This sounds horrifying. Yet somehow drawing. So basically they are offering different Mega sandwiches depending on the time of day, probably with the hope that someone will be so fat and retarded that they’ll eat Mega burgers for every meal of the day, which I believe is exactly what turned the Gremlins from furry baby monsters into the huge creepy monsters singing New York New York. And since these regular but sporadic Mega Mac assaults can only do so much, they’ve also decided to add the normal Mega Mac to the regular menu after this whole campaign is over. It will probably never go away.
The bad boy that started it all, the Mega Mac is like a double Big Mac, with 4 beef patties. The Mega Teriyaki, which came out in the 2nd wave of Mega in June 2007, is two pork patties covered in teriyaki sauce. The new weaponry this time around, the Mega Muffin, is the Egg McMuffin on crack. It’s two pork patties, an egg, and bacon on an English muffin. Sure it’s not as horrible as it could have been (more egg, hash browns, patties of butter, babies), but this has got to be almost comparable to that thing Burger King tried to pull off years ago, the Ultimate Omelette Sandwich or whatever.
I love the part in the press release where they go on about this stupid campaign: This time, we’re not only reviving the Mega Mac and Mega Teriyaki, but to answer the many requests to “be able to eat Mega anytime,” we are debuting the Mega Muffin in the breakfast hours. What people are requesting these beasts? Average retail price for the Mega Muffin is 290, Mega Mac is 380, and Mega Teriyaki is 360. That’s just the sandwich, not the set. The US dollar has dropped to about 1 to 100 yen, so the conversion’s pretty self-explanatory.
I guess these aren’t quite as deadly as the Mega Tamago I ate, but I’m pretty sure I won’t be eating any of these regardless.